{"id":139,"date":"2016-10-31T23:55:01","date_gmt":"2016-10-31T23:55:01","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=139"},"modified":"2022-05-26T13:19:58","modified_gmt":"2022-05-26T13:19:58","slug":"optimize-for-quality-rank","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/","title":{"rendered":"Optimize For SEO &#8211; Quality Rank And Traffic"},"content":{"rendered":"<p>If you have had your website for a while, then regular maintenance is required. As the search engines have updated their algorithm over the years, your website must be to keep up with the current SEO ranking requirements if you want to keep a steady stream of traffic. This information on how to Optimize for Quality and Relevance will help you stay on track. You can hop into <a href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/\">podcast SEO<\/a> for more SEO ranking sources.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1d51022e3c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1d51022e3c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#What_Does_It_Mean_To_Optimize_For_Quality\" >What Does It Mean To Optimize For Quality?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#Quality_Indicators\" >Quality Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#Tactics_How_to_Optimize_for_Quality\" >Tactics (How to Optimize for Quality)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#Whats_the_most_effective_proven_tactic_for_optimizing_for_quality_and_improving_a_websites_QR\" >What&#8217;s the most effective, proven tactic for optimizing for quality and improving a website&#8217;s QR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#In_a_word_Pruning\" >In a word: Pruning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#So_lets_look_at_some_pruning_case_studies\" >So let&#8217;s look at some pruning case studies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/#Time_to_switch_analogies\" >Time to switch analogies<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_It_Mean_To_Optimize_For_Quality\"><\/span>What Does It Mean To Optimize For Quality?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"post-content\">\n<p>Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be <strong>the single most effective and scalable tactic<\/strong> for improving your site&#8217;s overall level of quality in most situations.<\/p>\n<p class=\"caption\"><code><img decoding=\"async\" class=\"aligncenter wp-image-128\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png.jpg\" alt=\"\" width=\"643\" height=\"378\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png.jpg 771w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-300x176.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-768x451.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-513x301.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-573x337.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-600x353.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d85ece840.94078829.png-335x197.jpg 335w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/code><br \/>\nYou need BOTH quality AND relevance to compete these days.<\/p>\n<p>First, let&#8217;s establish what we&#8217;re talking about here, which is quality. You can have relevancy (the right topic and keywords) without quality, as shown here:<\/p>\n<p class=\"caption\"><img decoding=\"async\" class=\"aligncenter wp-image-129\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png.jpg\" alt=\"\" width=\"627\" height=\"370\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png.jpg 760w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png-300x177.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png-513x302.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png-573x338.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png-600x354.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d869031d4.69023948.png-335x197.jpg 335w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><br \/>\nThis MFA site is highly relevant for the phrase &#8220;Chairs for Baby.&#8221; But it also sucks.<\/p>\n<blockquote><p>&#8220;&#8230;babies are sensitive, delicate individuals who need cautious. So choosing a right <strong>Chairs For Baby<\/strong> is your gentle care.&#8221; WTF?<\/p><\/blockquote>\n<p>It doesn\u2019t matter how relevant the page is. The only way to get that page to rank these days would be to buy a lot of links, but then you&#8217;re dealing with the added risk. <strong>After a certain point, it\u2019s just EASIER to build a better site. <\/strong>Yes, Google has won that battle in all but the most hyper-competitive niches, where seasoned experts still find the reward:risk ratio in their favor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-130\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png.jpg\" alt=\"\" width=\"443\" height=\"454\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png.jpg 443w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png-293x300.jpg 293w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png-334x342.jpg 334w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png-420x430.jpg 420w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d87717a34.34930968.png-312x320.jpg 312w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/p>\n<p>OK, now that we&#8217;ve established that quality and relevance are different things, but that you need both to rank, how do you optimize for quality?<\/p>\n<table class=\"table-striped table-row-hover\">\n<thead>\n<tr>\n<th>\n<h4><span class=\"ez-toc-section\" id=\"Quality_Indicators\"><\/span>Quality Indicators<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/th>\n<th>\n<h4><span class=\"ez-toc-section\" id=\"Tactics_How_to_Optimize_for_Quality\"><\/span>Tactics (How to Optimize for Quality)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Grammar, spelling, depth<\/strong><\/td>\n<td>Hire a copy editor. Learn to write better.<\/td>\n<\/tr>\n<tr>\n<td><strong>Expertise, Authority, Trust (EAT)<\/strong><\/td>\n<td>Make content deep and useful. Call out your awards, certifications, news coverage, and use trust symbols. Make it easy to contact you, and easy to find policies like terms of service, returns, and privacy.<\/td>\n<\/tr>\n<tr>\n<td><strong>PageRank (PR) from links<\/strong><\/td>\n<td>Build high-quality links. There are thousands of great articles out there about it.<\/td>\n<\/tr>\n<tr>\n<td><strong>Reviews<\/strong><\/td>\n<td>Ask your best clients\/customers.<\/td>\n<\/tr>\n<tr>\n<td><strong>Short-clicks<\/strong><\/td>\n<td>Improve Out-of-Stock pages with in-stock alerts and related products. Be less aggressive with your pop-up strategy. Also see query refinements, pages per visit, and dwell time.<\/td>\n<\/tr>\n<tr>\n<td><strong>Query refinements<\/strong><\/td>\n<td>Only attract the &#8220;right&#8221; audience and deliver what you promised in the search results. Choose keywords by relevance, not just volume. Think about query intent.<\/td>\n<\/tr>\n<tr>\n<td><strong>Dwell time on site<\/strong><\/td>\n<td>Make your pages stickier by improving the overall design. Add images and video. Run GA reports on the stickiest traffic sources and develops a strategy to increase traffic from those sources.<\/td>\n<\/tr>\n<tr>\n<td><strong>Pages per visit<\/strong><\/td>\n<td>Improve internal linking, suggest related content, customize 404 pages. Split up long posts into a series.<\/td>\n<\/tr>\n<tr>\n<td><strong>Conversion rates<\/strong><\/td>\n<td>Do A\/B testing, make your messaging very clear, follow CRO best practices.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ad placements<\/strong><\/td>\n<td>No ads above the main content on the page and do not have an annoying amount of ad blocks or pop-ups.<\/td>\n<\/tr>\n<tr>\n<td><strong>CTR from SERPs<\/strong><\/td>\n<td>Craft better title tags, URLs, and descriptions. Grab attention. Gain trust. Make them want to click. Add schema markup when appropriate.<\/td>\n<\/tr>\n<tr>\n<td><strong>Page speed<\/strong><\/td>\n<td>Visit https:\/\/developers.google.com\/speed\/pagespeed\/insights\/.<\/td>\n<\/tr>\n<tr>\n<td><strong>Mobile experience<\/strong><\/td>\n<td>Responsive and\/or adaptive design, less text, easy navigation, loads lighting fast, shorter forms.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>There are many ways to optimize for\u00a0quality of your site. Some are obvious. Others are more abstract. All of these quality indicators together make up your site&#8217;s overall level of quality. For more, check out the keyword agnostic ranking factors and the engagement metrics from SimilarWeb areas in the Moz Search Engine Ranking Factors report.<\/p>\n<p>We&#8217;ve already established that Google knows the relative quality of a page. Let&#8217;s assume \u2014 because it is very likely \u2014 that Google also knows the relative quality of your entire site. And let&#8217;s call that your sitewide <strong>QualityRank (QR)<\/strong> (h\/t Ian Lurie, 2011).<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Whats_the_most_effective_proven_tactic_for_optimizing_for_quality_and_improving_a_websites_QR\"><\/span>What&#8217;s the most effective, proven tactic for optimizing for quality and improving a website&#8217;s QR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"In_a_word_Pruning\"><\/span>In a word: Pruning.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pruning requires doing a content audit first. It&#8217;s nothing groundbreaking or new, but few clients come in the door that can&#8217;t substantially benefit from this process.<\/p>\n<p>Sometimes pruning is as easy as applying a noindex tag to all pages that have had zero organic search traffic over the course of a year. You may be surprised how many enterprise-level sites have huge chunks of the site that fit that criteria. Other times it requires more analysis and tougher decisions. <strong>It really all depends on the site.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_lets_look_at_some_pruning_case_studies\"><\/span><strong>So let&#8217;s look at some pruning case studies.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Three things to remember:<\/strong><\/p>\n<p><strong>1. <\/strong>Significant portions of the sites were removed from Google&#8217;s index.<\/p>\n<p><strong>2. <\/strong>Pruning was not the only thing that was done to optimize for quality. Rarely do these things happen in a vacuum, but evidence points to pruning as a major contributor to the growth examples you&#8217;re about to see.<\/p>\n<p><strong>3. <\/strong>You can read more about Inflow&#8217;s research in our case studies section.<\/p>\n<p class=\"caption\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-136\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1.jpg\" alt=\"\" width=\"1387\" height=\"779\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1.jpg 1387w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-300x168.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-768x431.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-1024x575.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-980x550.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-513x288.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-573x322.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-600x337.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d89622dd3.73734451.png-1-335x188.jpg 335w\" sizes=\"(max-width: 1387px) 100vw, 1387px\" \/>1800doorbell had technical issues that made it possible to identify cruft and prune big chunks of the site quickly. This contributed to a 96% increase in revenue from organic search within six months.<\/p>\n<p class=\"caption\"><a href=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/most-effective-way-to-improve-sitewide-quality-and-rankings\/57cf3d8a198f52.13918325.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-132\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png.jpg\" alt=\"\" width=\"770\" height=\"432\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png.jpg 770w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-300x168.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-768x431.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-513x288.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-573x321.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-600x337.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8a198f52.13918325.png-335x188.jpg 335w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><br \/>\n<\/a>The dip at the end has to do with how the timeline was generated in GA. Growth was sustained.<\/p>\n<p>We&#8217;re not the only ones finding success with this. Go check out the Ahrefs case study for another example. Here&#8217;s a compelling image from their case study:<\/p>\n<p class=\"caption\"><a href=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-138\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png.jpg\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png.jpg 700w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png-300x129.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png-513x220.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png-573x246.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png-600x257.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8b362811.06428406.png-335x144.jpg 335w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<\/a>Ahrefs saw amazing results after performing a content audit and pruning their blog.<\/p>\n<p>If you weren&#8217;t already convinced, I hope by now it&#8217;s clear that performing a content audit to determine which pages should be optimized for quality\u00a0and which should be pruned from Google&#8217;s index is an effective and scalable SEO tactic. That being established, let&#8217;s talk about why this might be.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1104\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247.jpg 640w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247-573x381.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247-600x399.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf53cdafa2e7.24333247-335x223.jpg 335w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"caption\">We don&#8217;t know exactly how Google&#8217;s ranking algorithms work. But it seems likely that there is a score for a site&#8217;s overall level of quality.<\/p>\n<p>Does QualityRank actually exist as a calculation in Google&#8217;s organic algorithm? Probably not under that name and not in this simplistic form. But it DOES seem likely that something similar would exist, especially since it exists for PPC. The problem I have with the PPC equivalent is that it includes relevance factors like keyword use in their metric for &#8220;quality.&#8221;<\/p>\n<p>Google needs a way to measure the overall quality level of each site in order to rank them properly. It&#8217;s just probably much more mathematically complicated than what we&#8217;re talking about here.<\/p>\n<p>The point of discussing QualityRank as a framework for pruning is to help explain why pruning works. And to do that, we don&#8217;t need to understand the complex formulas behind Google\u2019s ranking algorithms. I doubt half of the engineers there know what&#8217;s going on these days, anyway.<\/p>\n<p>Let\u2019s imagine a site divided into thirds, with each third being assigned a QualityRank (QR) score based on the average QR of the pages within that section.<\/p>\n<p>The triangle below represents all indexable content on a domain with a QR of 30. That sitewide QR score of 30 comes from adding all three of these sections together and dividing by three. In the real world, this would not be so simple.<\/p>\n<p class=\"caption\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894.png\" alt=\"\" width=\"1384\" height=\"785\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894.png 1384w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-300x170.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-768x436.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-1024x581.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-980x556.png 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-513x291.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-573x325.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-600x340.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8cc95a97.55653894-335x190.png 335w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/>I hope the mathematicians out there will grant me some leeway for the sake of illustrating the concept.<\/p>\n<p><strong>This is the same site after removing the bottom 50 percent from the index:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080.png\" alt=\"\" width=\"1314\" height=\"665\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080.png 1314w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-300x152.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-768x389.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-1024x518.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-980x496.png 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-513x260.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-573x290.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-600x304.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8d98b4f5.62421080-335x170.png 335w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/><\/p>\n<p>Notice the instant lift from QR 30 to QR 40 just by removing all LOW QR pages. That is why I say <strong>pruning is the most effective way to optimize for quality level<\/strong>\u00a0and for better rankings, <strong>IF you have a lot of low-quality pages indexed,<\/strong> which most sites do.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time_to_switch_analogies\"><\/span>Time to switch analogies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Pruning works because it frees up the rest of your content from being weighed down by the cruft.<\/strong><\/p>\n<p>&#8220;Cruft&#8221; includes everything from a 6-year-old blog post about the company holiday party to 20 different variants with their own landing pages for every product. It also includes pages that are inadvertently indexed for technical reasons, like faceted navigation URLs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1107\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745.png\" alt=\"\" width=\"630\" height=\"318\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745.png 869w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-300x152.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-768x388.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-513x259.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-573x289.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-600x303.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8e4def39.61248745-335x169.png 335w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Remove the bottom half of this iceberg and the rest of it will &#8220;rise up,&#8221; making more of it visible above the surface (i.e. on the first 2\u20133 pages of Google).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066.png\" alt=\"\" width=\"966\" height=\"544\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066.png 966w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-300x169.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-768x432.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-513x289.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-573x323.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-600x338.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/57cf3d8f3e19a9.96990066-335x189.png 335w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/p>\n<p>The idea of one page being weighed down by another has been around at least since the first Panda release. I&#8217;m not writing about anything new here, as evidenced by the many resources below. But I\u2019m constantly surprised by the amount of deadweight most websites continue to carry around, and hope that this post motivates folks to finally get rid of some of it. Your choices are many: 404, 301, rel =&#8221;canonical&#8221;, noindex, disallow.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d66587.49194332455!2d-96.06971577122958!3d41.18578819307236!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f53a699b6d93%3A0xc2c69a5772f08b1e!2sPapillion-La%20Vista%20South%20High%20School%2C%20Nebraska%20370%2C%20Papillion%2C%20Nebraska!3m2!1d41.145016299999995!2d-96.0795157!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653513443005!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<p>Via\u00a0 \u00a0https:\/\/moz.com\/blog\/most-effective-way-to-improve-sitewide-quality-and-rankings<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have had your website for a while, then regular maintenance is required. As the search engines have updated their algorithm over the years, your website must be to keep up with the current SEO ranking requirements if you want to keep a steady stream of traffic. This information on how to Optimize forRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15,722,728],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-optimize-for-quality","tag-quality-optimization","tag-quality-score-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize For SEO - Quality Rank And Traffic - Omaha SEO<\/title>\n<meta name=\"description\" content=\"This article discusses How to Optimize for Quality. Following these suggestions will help your website gain traffic and stay relevant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize For SEO - Quality Rank And Traffic - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This article discusses How to Optimize for Quality. Following these suggestions will help your website gain traffic and stay relevant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/optimize-for-quality-rank\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T23:55:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T13:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_185379552_l-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimize For SEO - Quality Rank And Traffic - Omaha SEO","description":"This article discusses How to Optimize for Quality. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2430"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}