All Posts By Phil Belleville

The Essential Aspects of SEO and Marketing Using SEO and Marketing to market your website will boost your rankings in search engine results. There are several things to keep in mind when considering SEO and Marketing, including the goals you want to achieve, resources you'll need, and the cost of the process. If you don't have ...

B2B Marketing Strategies You Can Use to Boost Your Conversion Rates Before you embark on a B2B marketing strategy, it's important to analyze the market, identify your competitors, and understand the types of businesses you'll be targeting. This way, you can tailor your message to differentiate your business from your competitors. Highlight the unique features of ...

What Is A Website Audit And Why Does Every Business Needs One? What is a website audit? There are many types of website audits - conversion optimization, usability, performance, security, and competitive analysis. But which ones are best for your business? Let's find out. Listed below are the five most common types of website audits and ...

Reasons Organic Search Traffic Is The Best Choice Over Paid Ads While many people believe paid advertising is the only way to generate traffic, it's important to keep in mind that organic search traffic is more likely to convert customers than paid advertising. It takes significant time and resources to increase your organic search traffic. Regardless ...

Can Autoplaying Videos Hurt Your Search Engine Rankings? Generally, autoplaying videos are part of an intentional marketing strategy, such as a landing page. This tactic has been around for a while, but now that the iPhone doesn't render Flash, the question is: can autoplaying videos hurt your search engine rankings? Here's how to avoid hurting your ...

How Many Words Should You Have on Your Homepage? Homepages tend to receive a large volume of traffic, so they should contain relevant calls to action. Because they are the most heavily trafficked pages, they should convert visitors into leads and customers. While it is difficult to quantify the exact word count needed for a homepage, ...

How Google Trends Can Help You With Keyword Research Google Trends is an excellent tool to use to discover popular keywords. It can be used for several purposes including finding keywords that are growing in popularity, discovering related keywords, and identifying seasonal trends. This article will discuss how to use Google Trends to find keywords for ...

How to Build a Killer Content Marketing Team How to build a content marketing team? Fortunately, the process isn't as daunting as it may seem. It doesn't require hiring a bunch of people and expecting them to hit the ground running. With the hybrid working model, you can tap into talent pools all over the world. ...

What Is Pogo-Sticking in SEO and How Do You Fix It? It may seem like a simple question, but what is Pogo-Sticking in SEO and how do you fix it? In a recent article for Search Engine Land, SEO expert John Mueller explained that there are three common causes of Pogo-sticking, and how to avoid it. ...

Why Should Content Marketing Emphasize Quality Over Quantity? When it comes to content marketing, quality should always come before quantity. Good quality content will be a better choice for potential customers because it will provide value and entertainment. Content should also have a purpose, whether it be to educate, entertain, or inform. In addition, it should ...